Viral Marketing
The words viral advertising and viral marketing are reffering to those marketing techniques which make use of preexisting social networks to increase brand awareness or to acomplish other objectives (marketing wise) through self replicating viral processes, like computer viruses for example. Those may be in form of games, video clips, images, ebooks, text messages etc. In short viral marketing is when other webmasters are sending traffic to your website.

Webmail
Take Hotmail for example. They’ve grown so quickly because everytime someone sent an email a small add was added automatically at the bottom so more people found out about this service and opened a new free account themselves. If every user refers 10 other, after just 4 generations of such refferals they got 10.000 new ones.

Read the rest of this entry »

Online Marketing
Online marketing known by different names some called it internet marketing, web marketing or i-marketing but all these terms are for same function, which is marketing product or services over the internet.

When it comes to searching for products and services, the internet becomes the number one choice for users. Internet is fast changing the way people used to do things. Internet brings the global audience closer and introduced a new medium of advertising which is quite unique compare to other advertising medium. Naturally, this impacts the advertisers, as they accepted internet the most powerful media for advertising. Due to the absence of geographical barriers the internet acceptance has challenged the traditional forms of advertising. The four P’s product, price, place and promotion have long been associated with marketing, but due to internet it has changed. Along with these four P’s there are new three P’s which are relevant to internet marketing. These three P’s are place, process, and physical evidence.

In internet marketing the website is the place where all transactions will happen. Consider few things about your website, like how much interactive your website is? Is it user-friendly? How much easy are the navigation? These things will attract and retain customers. Go into the details like color schemes, buttons sizes, images, photos, layouts. Keep changing and improving the contents as well as design, and above mention things. The look of the web site should be based on corporate logos and standards. Also, simple but powerful navigational aids on all web pages like search engines make it easy for customer to find their way around.

Read the rest of this entry »